Brand Expansion Leverage Highlights for Children’s global family media brand and growing product ecosystem (digital apps, games, international books and magazines) to propose cross-channel partnerships, custom content programs, and co-branded educational materials for schools, libraries, and child-focused retailers.

Educational Partnerships Capitalize on recent school-edition magazine partnerships with Ringling Bros. and Barnum & Bailey and New Worlds Reading collaborations to pitch school districts and afterschool programs on curriculum-aligned, themed publications and episodic content that support reading skills and values education.

Digital Engagement Target opportunities around Highlights’ tech stack and digital offerings (drawing and coloring experiences, digital magazines, free themed content) with advertisers and learning brands, suggesting sponsored activities, app integrations, and data-informed personalization to boost engagement.

Leadership & Growth With new leadership in consumer business and strategic hires, approach potential enterprise and institutional clients with scalable licensing deals, subscription bundles, and co-development of exclusive content lines to expand both B2C and B2B revenue streams.

Corporate Social Highlight sustainability and values-driven messaging by aligning sales pitches with Highlights’ mission to grow curiosity, creativity, and caring, offering partnerships for community programs, literacy initiatives, and family-oriented CSR campaigns that resonate with educators and parents.