Insights

Global Reach Highlite operates across 70 countries with a diverse brand portfolio (Showtec, Infinity, DAP Audio, DMT, Artecta), indicating strong international demand and opportunities to cross-sell across markets and product lines.

Event Channel Growth Active participation in major trade shows and industry events (ISE, PLASA Focus, Prolight + Sound) demonstrates ongoing sales momentum and opportunities to demonstrate new products to event production companies, rental houses, and integrators.

Architectonic Focus Artecta’s cross‑over approach with Bridgelux, Cree, and EldoLED targets the architectonic lighting segment, presenting a channel to engage architectural firms, installers, and high-end specifiers seeking premium LED solutions.

Diverse Product Upsell A broad product mix from lighting, audio, video, to control solutions (CORE series, DAP TA amplifiers, pixelstrip products) enables bundled offerings to showrooms, rental fleets, and integrators looking for turnkey setups.

Digital & Tech Advantage Strategic tech stack (Google Ads, AWS, New Relic, iCIMS, Microsoft Dynamics) supports data‑driven marketing, CRM, and performance tracking to optimize lead generation, prospect nurturing, and post‑sale support for faster conversions.

Similar companies to Highlite Group

Highlite Group Tech Stack

Highlite Group uses 8 technology products and services including Google Ads, iCIMS, Amazon Web Services, and more. Explore Highlite Group's tech stack below.

Media & News

Highlite Group's Email Address Formats

Highlite Group uses at least 6 email formats:
Highlite Group Email FormatsExamplePercentage
First.Last@highlite.comJohn.Doe@highlite.com
71%
First.MiddleLast@highlite.comJohn.MichaelDoe@highlite.com
15%
First.Middle@highlite.comJohn.Michael@highlite.com
14%
First.Last@highlite.nlJohn.Doe@highlite.nl
93%
First.MiddleLast@highlite.nlJohn.MichaelDoe@highlite.nl
5%
First.L@highlite.nlJohn.D@highlite.nl
2%

Frequently Asked Questions

What is Highlite Group's official website and social media links?

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Highlite Group's official website is highlite.com and has social profiles on LinkedIn.

How much revenue does Highlite Group generate?

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As of August 2026, Highlite Group's annual revenue is estimated to be $25M - $50M.

What is Highlite Group's NAICS code?

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Highlite Group's NAICS code is 3332 - Industrial Machinery Manufacturing.

How many employees does Highlite Group have currently?

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As of August 2026, Highlite Group has approximately 84 employees across 3 continents, including Europe, North America and Asia. Key team members include Chief Executive Officer: P. H., Head Of Marketing: K. D. L. H. and Sales Director: D. D. Explore Highlite Group's employee directory with LeadIQ.

What industry does Highlite Group belong to?

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Highlite Group operates in the Industrial Machinery Manufacturing industry.

What technology does Highlite Group use?

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Highlite Group's tech stack includes Google Ads, iCIMS, Amazon Web Services, Osano, Mailchimp, Microsoft Dynamics, New Relic and Adobe Creative Suite.

What is Highlite Group's email format?

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Highlite Group's email format typically follows the pattern of First.Last@highlite.com. Find more Highlite Group email formats with LeadIQ.
Highlite Group logo

Highlite Group

Industrial Machinery ManufacturingLimburg, Netherlands51-200 Employees

Highlite Group, also known as Highlite International, is an industrial machinery manufacturer and supplier based in Kerkrade, Netherlands. Founded in the 1990s by Huub and Conny de la Haije, the company has grown from a small initial shipment of show equipment into a global distributor of light and sound products, serving more than 70 countries. The organization employs between 51 and 200 people, with references noting a workforce of over 150. Highlite's offerings are organized into five brands—Showtec, Infinity, DAP Audio, DMT, and Artecta—covering lighting, high-end lighting, audio/control, video technology, and architectonic lighting. It positions itself as a notable European supplier of show equipment with international distribution across its brands.

Section iconCompany Overview

NAICS Code
3332 - Industrial Machinery Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Highlite Group's revenue is estimated to be in the range of $25M - $50M

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