Community Engagement Highmark Caring Place actively partners with local organizations, sports teams, and healthcare providers such as Erie Otters, Penn State Health, and Dickinson Center to expand its outreach. This presents opportunities to collaborate on new programs, events, or sponsorships to enhance their community support initiatives.
Digital Fundraising The organization has launched online initiatives like the Light of Hope Online Auction and a Cards of Support program, indicating openness to digital fundraising solutions. Offering advanced virtual event platforms or online donation tools could help increase engagement and revenue.
Awareness Campaigns Recent initiatives during Children’s Grief Awareness Week show a focus on raising awareness through targeted campaigns. Brand partnership or content marketing services could amplify their messaging and help reach a broader audience.
Program Innovation Development of kid-friendly grief support materials and activity rooms demonstrates a focus on tailored program offerings. Opportunities exist to provide technology-driven support tools, app development, or interactive educational content to enhance their services.
Data & Analytics While the organization utilizes Google Analytics and Tag Manager, there is potential to offer advanced analytics or CRM solutions to better track stakeholder engagement, measure program impact, and optimize outreach efforts for increased performance and funding.