Community health expansion Highmark Wholecare is actively expanding community-based maternal and prenatal care through MOMENTUM and Farm-to-Family produce markets, signaling opportunities to offer partners in maternal health programs, nutrition support services, and local pharmacy partnerships to extend care access.

Local partnerships The company collaborates with Westmoreland County Food Bank, local officials, and high schools for farmer’s markets, presenting a channel to propose integrated food security programs, disease prevention outreach, and value-based care initiatives with community organizations.

Post-COVID and brain health Past initiatives addressing post-COVID challenges and a Brain Health Initiative indicate demand for remote monitoring, cognitive health services, caregiver support solutions, and programs that monitor and improve long-term outcomes for vulnerable populations.

Scale and reach With 201-500 employees and a broad network of 29,000 providers, Highmark Wholecare offers a sizable platform for managed care services, care coordination technologies, and value-based contracting opportunities that could be extended to regional hospitals and specialty networks.

Financial and scale signals Revenue in the 100–250 million range and affiliations with large health plans suggest opportunities for scalable solutions in health IT, analytics, population health management, and wellness programs that align with Medicaid and Medicare program goals.