Strategic partnerships Hightail Inc. has secured significant investments from well-known venture capital firms like Adams Street Partners, Emergence Capital, Sigma Partners, and Western Digital Capital. Leveraging these partnerships and their credibility could open doors to collaboration opportunities with other companies in the investment portfolios of these firms.

Innovative product features The frequent launch of new features like Spaces and enhanced collaboration tools highlights Hightail's commitment to innovation. Sales teams can capitalize on these unique product offerings to attract customers looking for advanced solutions for creative collaboration and file sharing.

Market expansion potential Signing new clients like RAVEN5 Ltd. demonstrates Hightail's ability to attract clients from different industries. Sales representatives can target similar businesses in the marketing sector or expand into industries where there is a growing need for creative collaboration platforms.

Industry-leading technology Hightail uses a robust tech stack including Optimizely, Google Cloud, AngularJS, and more. Highlighting the use of cutting-edge technologies can position Hightail as a tech-savvy company, appealing to organizations looking for advanced software solutions.

Competitive positioning Being in the same revenue bracket as Dropbox, which is a prominent player in the file-sharing industry, indicates Hightail's competitive strength. Sales teams can leverage this positioning to showcase Hightail's capabilities and potentially attract customers seeking alternatives to well-known platforms.