Strategic client wins Hill Holliday recently secured the Massachusetts Office of Travel and Tourism as a new client, signaling an openness to government and regional tourism accounts that can be leveraged to pursue related travel, hospitality, and regional tourism initiatives.

Expansion activity Ownership changes surfaced in January 2024 with Attivo Group acquiring Hill Holliday, suggesting potential transition-related opportunities and the chance to position services around integration, agency partnerships, and complementary capabilities during a post-acquisition period.

Creative tech edge The agency has a history of real time analytics for social campaigns and a technology stack including Adobe, Figma, and SEO tooling, which can be proposed to clients seeking data-driven creative optimization and faster time-to-market for campaigns.

Brand and growth focus Past campaigns and new business for brand storytelling with national expansion goals (as seen with EggLife Foods) indicate a strength in helping brands scale; this can be leveraged to target fast-growing consumer brands seeking national rollout and emotional, category-dominating ideas.

Mid-market reach With a revenue base in the 250–500 million range and a mid-tier employee count, Hill Holliday aligns with mid-market brands seeking high-impact advertising partnerships; this presents an opportunity to offer integrated services across creative, digital, and analytics to similar growth-stage companies.