Local Golf Engagement Target Hillandale Golf Course for B2B partnerships and local sponsorships given their small to mid-sized staff and community presence in Chapel Hill. Propose value adds such as branded events, charity tournaments, or digital marketing partnerships to increase course visibility.

Digital Marketing Fit Leverage their tech stack including WordPress, WooCommerce, Constant Contact, and WP Engine to offer integrated marketing services, email campaigns, and promotions that can drive tee time bookings and merchandise sales.

Merch and Media Capitalize on the recent cross-promotion with a music retailer by proposing cross-marketing opportunities for branded golf merchandise, course merchandise, and event sponsorships to boost ancillary revenue streams.

Growth Readiness With revenue in the mid single digits to low double digits and a lean team, present scalable technology, CRM, and operations solutions to improve efficiency, member communication, and reservation management as they look to expand.

Competitive Landscape Position Hillandale among similarly sized clubs in the Chapel Hill area to tailor membership drives and loyalty programs, emphasizing value propositions such as guest passes, local partnerships, and targeted promotions to attract new players.