Regional coverage The dealership serves a broad Lower Mid-Michigan area including Hillsdale, Jonesville, Coldwater, Allen, Reading, Hudson, Jackson, Saline, Ann Arbor, Toledo, Chelsea and surrounding regions, presenting a sizable local market for new and pre-owned vehicle sales, service, and parts.

Broad vehicles mix Product mix spans Ram pickup trucks, Jeep Wrangler, Ram 2500 Heavy Duty, Dodge Challenger, Chrysler 300 and Jeep Grand Cherokee, plus a large inventory of certified pre-owned vehicles, creating cross-selling opportunities across new, certified, and used segments.

Growth potential Revenue is in the single to mid‑range millions with a lean employee base, indicating opportunities to scale through expanded service offerings, parts sales, and incremental marketing aimed at adjacent markets and repeat customers.

Digital partnerships Existing tech stack includes AudioEye, LotLinx, Fastly, Webpack, ComplyAuto and e-commerce/cart functionality, suggesting potential for optimized digital showroom experiences, online inventory transparency, and enhanced lead capture for new and used vehicle prospects.

Competitive edges As a newer premier Chrysler dealer in the region with a diverse certified and used inventory, there is an opportunity to differentiate via local community engagement, targeted service promotions, and structured maintenance plans to drive loyalty and referrals.