Premium Location Target corporate travelers and event planners by highlighting proximity to Southlake Town Square, high-end dining, entertainment, and convenient access to DFW Airport and major Dallas–Fort Worth attractions for meetings, incentives, conferences, and exhibitions.

Connie Award Edge Leverage Hilton’s Connie Award recognition to position the property as a trusted, quality-driven option for guests seeking exceptional service, experiencing premium brands, and loyalty program alignment in corporate travel programs.

Mid‑Market Scale Focus outreach on mid-size to small enterprise accounts and regional teams given the hotel’s 11–50 employees and revenue range, offering tailored group rates, short-term team retreats, and local experience packages.

Wellness & Leisure Promote the outdoor pool, fitness center, and dining at The Henley Kitchen & Bar to attract leisure travelers, wellness-focused retreats, and hybrid meetings that combine work with relaxations post-session networking.

Competitive Positioning Differentiate from nearby brands by emphasizing intimate size, neighborhood ambiance, and full-service amenities within a high-end retail and dining enclave to secure preferred-supplier statuses for local corporate travel programs.