Market Position Target Hilton as a mid-market, full-service property in the Minneapolis/St. Paul metro with corporate and leisure travel overlap. Leverage Hilton’s strong brand and loyalty program to cross-sell meeting space, executive lounge access, and airport/area shuttle services to nearby businesses, associations, and travel management companies.

Event & Meetings Capitalize on the 10,000 sq ft of flexible meeting space and 5,040 sq ft ballroom to upsell meetings, conferences, and corporate events. Propose bundled packages including catering from Blooming­ton ChopHouse and Olive Lounge, integrated with Hilton Honors Executive Lounge access for attendees.

Strategic Partnerships Explore partnerships that align with Hilton’s recent collaborations abroad (Munich arena, Navan booking integration, India hotel cluster) to position the property for international travelers and corporatebookings. Propose regional cross-promotions with travel tech platforms and local attractions to drive footfall.

Technology Enablement Leverage the existing tech stack (Amplitude, Microsoft Power Platform, Notion, Hootsuite) to offer data-driven marketing campaigns, automate lead routing for corporate groups, and track guest preferences for personalized upsells on rooms, dining, and events.

Growth & Outreach Given revenue range and modest staff size, target local businesses, associations, and near-by corporations for recurring room blocks and incentive programs. Position as a convenient hub for airport proximity, mall access, and free shuttle service to convert regional demand into repeat bookings.