High Corporate Engagement With extensive conference and event space including a 5,040 sq ft ballroom, the hotel presents strong opportunities to target corporate clients and event planners seeking venue rentals and corporate bookings.

Leisure Traveler Focus Located near the Mall of America and offering complimentary shuttle services, the hotel appeals to leisure travelers, providing potential for cross-promotional packages, tour partnerships, and group discounts.

Luxury Hospitality Offerings The presence of a presidential and executive suites, along with Hilton Honors services, indicates a target demographic of premium guests, which can be leveraged for luxury amenities, exclusive offers, and loyalty programs.

Technology Integration The hotel’s use of contemporary branding and amenity offerings like Starbucks Grab & Go suggests openness to tech-driven services or integrations, such as mobile check-in, app-based concierge, or digital amenities enhancements.

Local Market Position Situated centrally in the Minneapolis/St. Paul metro area, the hotel is well-placed to capitalize on local corporate accounts, regional events, and strategic partnerships with nearby attractions to increase occupancy and service sales.