Upscale Meetings With 65,000 sq ft of flexible meeting space, 36 meeting rooms, outdoor terraces, and award-winning catering and audiovisual services, there are strong opportunities to target corporate events, incentive trips, or large conferences seeking luxury hospitality venues in Phoenix.

Luxury Resort Core A highly serviced all-suite resort experience featuring eight pools, spa, golf on a Troon course, and the longest-running AAA Four-Diamond restaurant in Phoenix positions the property for high-value leisure and wedding segments, cross-sell from premium dining, spa, and golf packages.

Sustainable & Premium Emphasize the premium brand alignment with sustainability and top-tier service to attract high-spend guests and corporate clients seeking quality, exclusivity, and consistent guest experiences in premium segments.

Data & Tech Enablement The property utilizes modern tech stack including ServiceNow, JSON-LD, and web libraries, presenting an opportunity to offer integrated tech-driven solutions for guest experience optimization, operations efficiency, or CRM-driven marketing for events and loyalty programs.

Growth Potential Mid-market to premium regional competition with similar properties demonstrates a stable demand environment; target partnerships with travel management companies, corporate planners, and wedding/event coordinators to capture group business, meetings, and incentive travel.