Celebrity Collaboration Potential Recent collaboration with South Indian actor Kalyani Priyadarshan for their kajal presents an opportunity for further celebrity-driven marketing campaigns and partnerships to leverage influencers in the beauty industry.

Expansion into Herbal Pharmaceuticals Investment in a state-of-the-art herbal pharmaceutical factory in the UAE indicates a growing focus on herbal medicines. This presents a sales opportunity to expand product lines in the pharmaceutical sector and tap into the increasing demand for organic and natural remedies.

New Product Range Diversification Launching new products like Ashwagandha Organic Gummies, Dandruff Control Aloe Vera Shampoo, and Berberine supplements provides a chance to introduce innovative product ranges to the market, appealing to customers looking for herbal and plant-based solutions for wellness and personal care.

Social Media Marketing Potential The social media buzz around products like Berberine presents an opportunity to capitalize on trending ingredients and hashtags to drive sales through targeted social media marketing campaigns that resonate with a younger, digitally engaged audience.

Community Engagement Initiatives Launching community-based programs like Suraksha for suicide prevention showcases a commitment to social issues. Partnering with similar organizations for cause-related marketing can open avenues for product sales while demonstrating corporate social responsibility.