MBI Training Demand Opportunity to upsell advanced MBI training and Train-The-Trainer programs to expand client capabilities beyond standard behavioral interviewing, addressing motivation assessment as a differentiator in hiring.

SMB Focus Target small businesses (2-10 employees) seeking structured interview processes; position Hire Authority as an accessible, scalable solution for improving hiring quality without large-scale HR overhead.

Online Offering Leverage and expand digital channels for enrollment (on-demand courses, private and public virtual classes) to attract remote teams and increase recurring revenue through subscriptions or multiple-seat licenses.

Tech Stack Alignment Highlight integration-ready training delivery with existing tech stack (WordPress, Formidable Forms, email automation) to streamline onboarding, marketing automation, and lead nurturing for potential clients.

Industries & Positioning Position as the go-to for high-performer hiring across business services; pursue partnerships or targeted outreach to organizations seeking rigorous candidate selection to reduce mis-hires and improve performance.