Hirsch's Homestores Employee Directory
RetailKwazulu-natal, South Africa501-1000 Employees
Hirsch’s Homestores is a South African retailer specializing in appliances, electronics, and home furnishings, with stores designed to offer access to major brands and reliable service. The business targets households looking to upgrade home appliances and electronics, offering guidance and a shopping experience that pairs product selection with service. In May 2025, Hirsch’s Group rolled out a Personal Shopper service, providing one-on-one assistance to align purchases with customers’ needs and lifestyles. The company is based in Durban, in KwaZulu-Natal, and traces its roots to 1979 when Allan and Margaret Hirsch founded the family-run operation in a small showroom with a modest seed capital. It has expanded into a multi-branch chain, with offices across KZN, Cape Town, and Gauteng, now operating 19 branches and concept stores. Leadership remains within the Hirsch family, with Richard Hirsch serving as CEO and Luci Hirsch as Brand Manager, underscoring continuity of ownership and management.