Growth expansion The firm is expanding its footprint with new offices in Illinois (Skokie, Downers Grove) and multiple Michigan locations, signaling growth opportunities to cross-sell services to a broader client base in real estate, condo associations, and corporate clients.

Leadership recognition Key leadership accolades include Kevin Hirzel named 2025 Leader in the Law, and Chantelle Neumann promoted to Member, which can be leveraged in outreach to highlight proven expertise and stability when engaging prospects.

Strong regional focus With offices in Farmington Hills, Grand Rapids, Traverse City, and Chicago, the firm serves Michigan and Illinois communities, presenting opportunities to engage condominium associations, HOAs, and resort clients across Midwest markets.

Real estate focus Award-winning emphasis on community association and real estate law, plus expansion into new Illinois markets, indicates a ready-made pipeline for services such as governance counsel, compliance, and dispute resolution for associations and developers.

Tech and education State-of-the-art client education programs and a tech stack including form tools and content delivery suggest openness to digital onboarding, client portals, and scalable service models that can be upsold with efficiency gains.