Growth potential Independent, award-winning Australian agency History Will Be Kind (HWBK) operates at the intersection of communication, culture and impact with a B Corp certification, indicating a strong sustainability story that can be leveraged to win partnerships with purpose-led brands seeking integrity and social responsibility in their PR and communications programs.

Expanded services HWBK has broadened its offering with History Matters, combining ESG, innovation and transformation alongside traditional PR and communications, creating cross-sell opportunities for clients pursuing ESG reporting, sustainability communications, and corporate transformation initiatives.

Strategic growth Recent leadership promotions and new senior hires signal a scaling of senior capability and client management, presenting upsell opportunities for larger, multi-region engagements and more comprehensive strategic programs for existing accounts.

Brand credibility A diverse portfolio including Uber, Etihad Airways, Hilton, Peugeot and others, plus multiple national and global awards, provides social proof to pursue new enterprise clients in travel, hospitality, automotive, and consumer brands seeking proven, award-winning PR and reputation work.

Tech-enabled A tech stack featuring Meta Ads Manager, HubSpot, Google Tag Manager, Cloudflare and analytics tools implies readiness to offer data-driven media, marketing automation, and measurement-led PR services, enabling proposals for integrated performance marketing and earned media programs.