HIT Strategies
Market ResearchDistrict of Columbia, United States11-50 Employees
HIT Strategies is a public opinion research firm based in Washington, District of Columbia, operating within the market research industry. The company concentrates on Millennials, People of Color, LGBTQ+ communities, and other underserved groups to capture their values, attitudes, and behaviors. Its work aims to translate these insights into real-time messaging and guidance for clients. The firm's clients include organizations seeking to understand and engage diverse audiences, addressing challenges related to outreach and representation. Within its sector, HIT Strategies is positioned as a specialist in public opinion research focused on underrepresented communities. In early 2025, HIT Strategies participated in the Community Catalyst 2024 Convening, where CEO Terrance Woodbury discussed factors contributing to declining Black voter turnout and strategies for re-engagement.