Channel Expansion HIVIZ has launched dealer and range programs and a sight installation program in 2024, signaling a strategic shift toward wholesale distribution and value add services. This creates opportunities to target major firearm retailers and shooting ranges with bundled sight kits, installation training, and co branded marketing. A recommended next step is to identify target accounts, reach out to distributors, and propose introductory programs and incentives.
Competitive Edge The three point accuracy system using HiViz front and rear sights plus bright LitePipes differentiates HIVIZ in competitive shooting segments. Leverage this into sponsorship and case study marketing with top pro staff and championship results to drive trial with competitive shooters, departments, and ranges.
US Leadership With Christopher Harrison named director of US commercial sales in 2024, HIVIZ demonstrates intent to scale its US market presence. This presents a direct target for outreach by the sales team: engage with the US commercial sales leadership to discuss wholesale partnerships, large volume orders, and OEM opportunities with firearm manufacturers.
Event Pipeline Regular participation in SHOT Show, NRA World Shooting Championship, Worldwide Show, and NBS Market generates ongoing inbound interest. Build an always on post event follow up cadence, leverage show floor demos and pro staff stories, and deploy digital campaigns to convert event leads into dealers, ranges, and OEM customers.
Growth Readiness With a growing product line and scalable operations, HIVIZ is well positioned to accelerate sales through partnerships with dealers, ranges, and OEMs. Explore OEM or co branding agreements, regional distributor deals, and financing options to support growth initiatives.