Strategic Partnerships The college is part of a large university ecosystem with affiliated units (Mary Riepma Ross Media Arts Center, Lied Center for Performing Arts, Sheldon Museum of Art) offering cross-promotional and sponsorship opportunities for arts-related events, technology showcases, and guest artist programs.

Tech Stack Leverage Current adoption of tools like QuickBooks, Power Automate, Informatica, Zapier, Pardot, Cisco, Qualtrics, and Elasticsearch indicates openness to enterprise software, data integration, marketing automation, and analytics services that could streamline operations, fundraising, and student experience initiatives.

Funding & Scholarships The college benefits from a significant endowment history (notably the $18 million gift) and offers scholarships across majors, presenting upsell potential for donor management platforms, scholarship administration software, and donor engagement campaigns.

Growing Talent Pipeline With a range of programs in art, design, music, theatre, and emerging media, there is a potential to implement digital learning platforms, VR/AR theater tech, or industry-aligned curricula partnerships to attract students and funding from arts tech vendors.

Market Positioning Describes value as a Big Ten university with international faculty and guest artists, signaling opportunities for premium content partnerships, streaming/on-demand arts experiences, and branded event sponsorships that appeal to corporate partners and national sponsors.