Partnership Scale With a small team of 2-10, HjS Architecture is well positioned to serve as a flexible subconsultant or collaboration partner for larger firms pursuing community-focused and multidisciplinary projects. Target strategic alliances with regional or national practices to win larger bids by offering agile design, local stakeholder engagement, and a sustainability focus.

Sustainability Focus The firm’s emphasis on thoughtful, sustainable future and community-driven design can be leveraged to win public sector, non-profit, and educational projects that prioritize impact, resilience, and local engagement. Develop a focused sustainability narrative and a concise portfolio to differentiate in competitive RFPs.

Regional Growth Based in St Paul, MN, the company can concentrate growth in Minnesota and the Upper Midwest by building relationships with local developers, city planners, and higher-education campuses. Proactively identify regional RFPs, procurement events, and partnerships with municipal initiatives to capture nearby opportunities.

Digital Marketing The current tech stack including Google Cloud and Analytics can be extended to improve online visibility and client outreach. Invest in a strong project showcase, client testimonials, and search-optimized case studies that highlight sustainability and community outcomes to attract new clients beyond word-of-mouth referrals.

Scalable Offerings With modest revenue and headcount, HjS Architecture can create repeatable, packaged offerings such as design consulting, community engagement sessions, and small-project architecture services to build a steady pipeline of opportunities while pursuing select larger projects through partnerships.