Racing Partnerships HMS already serves elite motorsports teams, including the majority of NASCAR Sprint Cup teams and nearly every IndyCar team. Located in a motorsports hub with strong showroom presence, the company has direct access to decision-makers who specify safety equipment. This positions HMS to expand through larger multi-year safety contracts, offer comprehensive customization, and provide on-site support to additional teams.

Dealer Footprint With a broad North American dealer network and an acquisition expanding the footprint, HMS can accelerate reach into regional teams and track-day operators. The network provides a ready-made channel for pushing end-to-end safety packages, training services, and maintenance programs, turning local shops into recurring revenue partners and broadening product adoption across the region.

Integrated Safety HMS carries an integrated safety portfolio as exclusive North American importer for Schroth and Takata racing harnesses, East Coast importer for Cobra Seats, as well as Stilo Helmets and Intercoms. The ability to customize harness belts and helmets to exact customer needs enables bundle sells of complete safety systems to teams upgrading equipment, with cross-brand opportunities for dealers and distributors.

School Partnerships Strategic partnerships with racing schools are already in place with Skip Barber, illustrating a pathway to expand with additional schools and academies. This channel presents a growth avenue to reach aspiring drivers and instructors early, offering safety gear as part of training programs and converting students into long term HMS customers through equipment sales and ongoing service.

Customization Services Customization and service capabilities set HMS apart, enabling customer-specific gear configurations and ongoing maintenance offerings. This can generate recurring revenue through service plans, fittings, calibrations, and upgrades as teams' safety requirements evolve, while reinforcing HMS as the go-to partner for safety over the season.