Strategic Partnerships Leverage HMY's expanded global network of 15 sales locations and elite brand partnerships (Viking, Valhalla, Princess Yachts, MJM, NIMBUS, etc.) to propose co-marketing and cross-brand bundles with complementary marine services and aftermarket offerings to attract high-net-worth buyers.

Premium Brand Alignment Target opportunities around high-end, recently highlighted models and refits (e.g., Azimut Tail Lights, Viking 48 Convertible) and align outreach with Princess Yachts recognition to position tailored luxury yacht solutions for affluent clients seeking turnkey experiences.

Market Expansion Capitalize on HMY’s geographic growth (new offices including Independence, Kansas and Newport, RI) to identify regional demand pockets, partnering with local brokers and service centers to accelerate onboarding of buyers across the Northeast and expanding East Coast footprint.

Digital Reach Exploit HMY’s strong marketing and digital engine by offering targeted online campaigns, virtual tours, and AI-assisted lead nurturing through the existing tech stack (HubSpot, OpenAI, Trade Desk) to capture inquiries from international buyers and convert them to showroom visits.

Auction and Events Collaborate on auction-style sales and exclusive events (e.g., Boathouse Auctions partnership) to create impulse opportunities for pre-owned and brokerage listings, while highlighting in-stock and brokerage inventory to drive faster cycles.