Insights

Customer profile Hobbico is the largest U.S. distributor of radio-control and general hobby products with a diversified catalog and 100% employee ownership, presenting a broad sales opportunity across retail, wholesale, and mass market channels.

Scale and reach With 51-200 employees and multiple facilities nationwide, Hobbico operates a wide distribution footprint, suggesting potential partnerships for logistics optimization, bulk sourcing, and regional warehousing or dropship programs.

Historical stress Past bankruptcy and layoffs indicate financial restructuring risk; sales conversations should emphasize favorable credit terms, reliability, and support to restore confidence for current and prospective suppliers.

Revenue potential Revenue range of the company places it as a mid-market opportunity; identify high-demand hobby segments and offer exclusive SKUs, bundles, or private-label options to drive volume through their three sales divisions.

Digital enablement Existing tech stack (AdRoll, Mailchimp, HubSpot, analytics tools) shows readiness for targeted marketing, CRM, and e-commerce enhancements; propose integrated marketing, lead nurturing, and data-driven campaigns to grow both sales channels.

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Hobbico Tech Stack

Hobbico uses 8 technology products and services including AdRoll, Mailchimp, jQuery, and more. Explore Hobbico's tech stack below.

  • Advertising
  • jQuery
    Javascript Libraries
  • Marketing Automation
  • PHP
    Programming Languages
  • System Analytics & Monitoring
  • Google Analytics
    Web Analytics
  • Facebook
    Widgets

Hobbico's Email Address Formats

Hobbico uses at least 4 email formats:
Hobbico Email FormatsExamplePercentage
FLast@hobbico.comJDoe@hobbico.com
76%
FirstLast@hobbico.comJohnDoe@hobbico.com
21%
F.Last@hobbico.comJ.Doe@hobbico.com
2%
FirLast@hobbico.comJohDoe@hobbico.com
1%

Frequently Asked Questions

What is Hobbico's phone number?

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You can contact Hobbico's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Hobbico's official website and social media links?

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Hobbico's official website is hobbico.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Hobbico generate?

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As of August 2026, Hobbico's annual revenue is estimated to be $100M - $250M.

What is Hobbico's SIC code and NAICS code?

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Hobbico's SIC code is 5092 - Toys and Hobby Goods and Supplies and NAICS code is 42 - Wholesale Trade.

How many employees does Hobbico have currently?

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As of August 2026, Hobbico has approximately 109 employees across 3 continents, including North America, Asia and Europe. Key team members include Vice President Of Manufacturing Operations: D. S., Vice President Of Information Systems: D. M. and Vice President Corporate Development: H. S. Explore Hobbico's employee directory with LeadIQ.

What industry does Hobbico belong to?

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Hobbico operates in the Wholesale industry.

What technology does Hobbico use?

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Hobbico's tech stack includes AdRoll, Mailchimp, jQuery, HubSpot, PHP, Piwik, Google Analytics and Facebook.

What is Hobbico's email format?

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Hobbico's email format typically follows the pattern of FLast@hobbico.com. Find more Hobbico email formats with LeadIQ.

When was Hobbico founded?

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Hobbico was founded in 1971.
Hobbico logo

Hobbico

WholesaleIllinois, United States51-200 Employees

Hobbico, Inc. is a wholesale company based in Champaign, Illinois, United States, described as the largest U.S. distributor of radio-control and general hobby products and the largest model hobby company in the world, and it is 100% employee-owned. The company designs, manufactures, markets and distributes thousands of hobby products, including radio-control models such as cars, boats, airplanes and helicopters, along with a broad range of general hobby items. Its catalog covers plastic model kits, rockets, road race sets, die-cast models, model trains, jigsaw puzzles, science and educational kits, games, kites and craft kits. Hobbico began in 1971 with two people and has grown to over 650 employees with facilities in Reno, Nevada; Penrose, Colorado; Elk Grove Village, Illinois; and its corporate headquarters in Champaign, Illinois. It operates three sales divisions serving Retail, Wholesale and Mass Market channels and offers more than 60,000 items.

Section iconCompany Overview

Phone number
SIC Code
5092 - Toys and Hobby Goods and Supplies
NAICS Code
42 - Wholesale Trade
Founded
1971
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Hobbico's revenue is estimated to be in the range of $100M - $250M

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