Insights

Vast catalog Hobbico boasts a vast catalog with over 60,000 items across radio-control and general hobby categories, sold through Retail, Wholesale, and Mass Market channels. This breadth enables cross-selling opportunities with existing retailers and potential partnerships with new brands.

Logistics footprint The company operates distribution centers in Reno, Nevada; Penrose, Colorado; and Elk Grove Village, Illinois, underpinning its status as the largest U.S. hobby distributor. This logistics footprint supports warehousing, fulfillment, and dropship services for suppliers and e-commerce partners.

Digital marketing A modern marketing tech stack (HubSpot, Google Analytics, AdRoll, and social channels) provides a foundation for data-driven lead generation and targeted campaigns. There is a clear opportunity to offer co-branded promotions, category-specific campaigns, and retailer enablement programs.

Market leadership As the world’s largest model hobby company, Hobbico is a strong channel for exclusive distribution rights, private-label partnerships, and scalable brand launches for manufacturers seeking U.S. market reach.

Financial resilience Revenue is estimated between $100 million and $250 million, with a past bankruptcy event in 2018 and subsequent layoffs; combined with the employee-owned structure, this suggests potential interest in flexible credit terms, supply-chain resilience programs, or strategic partnerships to stabilize growth.

Similar companies to Hobbico

Hobbico Tech Stack

Hobbico uses 8 technology products and services including AdRoll, Google Conversion Tracking, jQuery, and more. Explore Hobbico's tech stack below.

  • AdRoll
    Advertising
  • Google Conversion Tracking
    Advertising Networks
  • jQuery
    Javascript Libraries
  • HubSpot
    Marketing Automation
  • PHP
    Programming Languages
  • Piwik
    System Analytics & Monitoring
  • Google Analytics
    Web Analytics
  • Facebook
    Widgets

Hobbico's Email Address Formats

Hobbico uses at least 1 format(s):
Hobbico Email FormatsExamplePercentage
FLast@hobbico.comJDoe@hobbico.com
76%
FirstLast@hobbico.comJohnDoe@hobbico.com
21%
F.Last@hobbico.comJ.Doe@hobbico.com
2%
FirLast@hobbico.comJohDoe@hobbico.com
1%

Frequently Asked Questions

Where is Hobbico's headquarters located?

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Hobbico's main headquarters is located at Champaign, Illinois United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Hobbico's phone number?

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You can contact Hobbico's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Hobbico's official website and social media links?

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Hobbico's official website is hobbico.com and has social profiles on LinkedInCrunchbase.

What is Hobbico's NAICS code?

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Hobbico's NAICS code is 42 - Wholesale Trade.

How many employees does Hobbico have currently?

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As of May 2026, Hobbico has approximately 109 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Vice President Of Information Systems: D. M.Vice President Corporate Development: H. S.Owner: C. F.. Explore Hobbico's employee directory with LeadIQ.

What industry does Hobbico belong to?

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Hobbico operates in the Wholesale industry.

What technology does Hobbico use?

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Hobbico's tech stack includes AdRollGoogle Conversion TrackingjQueryHubSpotPHPPiwikGoogle AnalyticsFacebook.

What is Hobbico's email format?

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Hobbico's email format typically follows the pattern of FLast@hobbico.com. Find more Hobbico email formats with LeadIQ.

When was Hobbico founded?

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Hobbico was founded in 1971.

Hobbico

WholesaleIllinois, United States51-200 Employees

Hobbico, Inc. is a wholesale company based in Champaign, Illinois, United States, described as the largest U.S. distributor of radio-control and general hobby products and the largest model hobby company in the world, and it is 100% employee-owned. The company designs, manufactures, markets and distributes thousands of hobby products, including radio-control models such as cars, boats, airplanes and helicopters, along with a broad range of general hobby items. Its catalog covers plastic model kits, rockets, road race sets, die-cast models, model trains, jigsaw puzzles, science and educational kits, games, kites and craft kits. Hobbico began in 1971 with two people and has grown to over 650 employees with facilities in Reno, Nevada; Penrose, Colorado; Elk Grove Village, Illinois; and its corporate headquarters in Champaign, Illinois. It operates three sales divisions serving Retail, Wholesale and Mass Market channels and offers more than 60,000 items.

Section iconCompany Overview

Headquarters
Champaign, Illinois United States
Phone number
NAICS Code
42 - Wholesale Trade
Founded
1971
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Hobbico's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Hobbico's revenue is estimated to be in the range of $100M$250M

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