Insights

Global Reach HobbyLink Japan ships to over 220 countries, presenting opportunities to expand distribution partnerships, cross-border logistics optimization, and localized marketing collaborations to penetrate new markets.

Diverse Catalog With over 120,000 hobby products spanning model kits, anime figures, Gundam items, and collectibles, there are multiple cross-sell and bundle opportunities for retailers, wholesalers, and 3PL clients.

3PL Capability Existing e-commerce and wholesale operations plus third-party logistics services position HLJ as a potential partner for supply chain outsourcing, warehousing, and fulfillment for other toy, hobby, or collector brands.

Awards Credibility Feefo Platinum/Gold Trusted Service awards demonstrate consistently high service quality, supporting sales pitches around reliability, customer satisfaction, and service level guarantees to prospective clients.

Strategic Acquisition Recent acquisition by Frontier Management indicates potential shifts in partnership strategy, funding support, and expanded corporate capabilities that could unlock co-branding, investment, or channel expansion opportunities.

Similar companies to HobbyLink Japan

HobbyLink Japan Tech Stack

HobbyLink Japan uses 8 technology products and services including Google Ads, Twitter Ads, iCIMS, and more. Explore HobbyLink Japan's tech stack below.

HobbyLink Japan's Email Address Formats

HobbyLink Japan uses at least 2 email formats:
HobbyLink Japan Email FormatsExamplePercentage
First@hlj.comJohn@hlj.com
85%
Last@hlj.comDoe@hlj.com
15%

Frequently Asked Questions

What is HobbyLink Japan's official website and social media links?

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HobbyLink Japan's official website is hlj.com and has social profiles on LinkedIn.

How much revenue does HobbyLink Japan generate?

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As of August 2026, HobbyLink Japan's annual revenue is estimated to be $10M - $25M.

What is HobbyLink Japan's SIC code and NAICS code?

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HobbyLink Japan's SIC code is 5961 - Catalog and Mail-Order Houses and NAICS code is 44-45 - Retail Trade.

How many employees does HobbyLink Japan have currently?

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As of August 2026, HobbyLink Japan has approximately 20 employees across 2 continents, including Asia and North America. Key team members include Head Of Wholesale Operations: S. S., 代表取締役ceo: Y. W. and It Manager: F. J. M. Explore HobbyLink Japan's employee directory with LeadIQ.

What industry does HobbyLink Japan belong to?

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HobbyLink Japan operates in the Retail industry.

What technology does HobbyLink Japan use?

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HobbyLink Japan's tech stack includes Google Ads, Twitter Ads, iCIMS, Figma, Magento, Amazon Simple Email Service, Asana and New Relic.

What is HobbyLink Japan's email format?

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HobbyLink Japan's email format typically follows the pattern of First@hlj.com. Find more HobbyLink Japan email formats with LeadIQ.

When was HobbyLink Japan founded?

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HobbyLink Japan was founded in 1997.
HobbyLink Japan logo

HobbyLink Japan

RetailTochigi, Japan11-50 Employees

HobbyLink Japan Ltd. is a retail company based in Kurohakamacho, Tochigi, Japan, operating as an internet retailer founded in 1997. It began by offering Japanese model kits to international customers from a small apartment in Tokyo and now runs a custom-built office and warehouse in Sano, Tochigi Prefecture, offering over 120,000 hobby products including anime and action figures, model kits, Gundam products, hobby publications, and other collectibles at domestic prices. The company provides both consumer retail (B2C) and wholesale (B2B) services, and offers third-party logistics and e-commerce services (3PL/3PEC), with shipping to more than 220 countries worldwide. The company is listed as employing 11-50 people, while accompanying materials describe a culturally diverse team of over 70 Japanese and international employees. In December 2024, Frontier Management Inc. announced its acquisition of HobbyLink Japan through Frontier Capital. Feefo Trusted Service awards include a Gold award in 2018 and a Platinum award in 2020.

Section iconCompany Overview

Website
hlj.com
SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
44-45 - Retail Trade
Founded
1997
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    HobbyLink Japan's revenue is estimated to be in the range of $10M - $25M

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