Insights

Expanding Franchise The recent launch of the Hocus Pocus franchise, including new media releases like Hocus Pocus 2 and a planned Hocus Pocus 3, indicates strong brand growth opportunities. Exploring licensing or merchandise collaborations could leverage this expanding media presence.

Diverse Event Presence Participation in notable parades and floats such as Día de los Muertos and Addams Family events demonstrates an active engagement in cultural celebrations and entertainment events, suggesting potential for event-based activations and sponsorship opportunities.

Digital Engagement With a well-established online store hosting extensive magic equipment and collectibles, there is a clear opportunity to enhance digital marketing efforts, promote new product lines, and develop exclusive online offerings to attract a broader customer base.

Industry Collaborations The company's partnerships with professional magicians for exclusive effects position it as a leader in magic effect development, indicating potential for collaborations with entertainment brands, magic schools, or themed product launches to increase sales channels.

Niche Market Focus Operating in a specialized market with a global clientele and a substantial inventory of vintage and collectible effects, there is an opportunity to target hobbyists and collectors through targeted marketing campaigns, specialty product bundles, and limited editions to boost revenue.

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Hocus Pocus Magic Tech Stack

Hocus Pocus Magic uses 8 technology products and services including RSS, MySQL, Cart Functionality, and more. Explore Hocus Pocus Magic's tech stack below.

  • RSS
    Content Management System
  • MySQL
    Database
  • Cart Functionality
    E-commerce
  • Mailgun
    Email
  • Google Cloud
    Infrastructure As A Service
  • core-js
    Javascript Libraries
  • Yoast SEO
    Search Engines
  • WooCommerce Stripe Payment Gateway
    Web Platform Extensions

Hocus Pocus Magic's Email Address Formats

Hocus Pocus Magic uses at least 1 format(s):
Hocus Pocus Magic Email FormatsExamplePercentage
First@hocus-pocus.comJohn@hocus-pocus.com
50%
First@hocus-pocus.comJohn@hocus-pocus.com
50%

Frequently Asked Questions

Where is Hocus Pocus Magic's headquarters located?

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Hocus Pocus Magic's main headquarters is located at 1492 N. Clark, Fresno, California 93703, US. The company has employees across 1 continents, including North America.

What is Hocus Pocus Magic's phone number?

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You can contact Hocus Pocus Magic's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Hocus Pocus Magic's official website and social media links?

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Hocus Pocus Magic's official website is hocus-pocus.com and has social profiles on LinkedIn.

How much revenue does Hocus Pocus Magic generate?

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As of October 2025, Hocus Pocus Magic's annual revenue is estimated to be $3M.

What is Hocus Pocus Magic's SIC code NAICS code?

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Hocus Pocus Magic's SIC code is 5945 - Hobby, Toy, and Game Shops NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does Hocus Pocus Magic have currently?

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As of October 2025, Hocus Pocus Magic has approximately 4 employees across 1 continents, including North America. Key team members include Owner: B. G.. Explore Hocus Pocus Magic's employee directory with LeadIQ.

What industry does Hocus Pocus Magic belong to?

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Hocus Pocus Magic operates in the Entertainment Providers industry.

What technology does Hocus Pocus Magic use?

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Hocus Pocus Magic's tech stack includes RSSMySQLCart FunctionalityMailgunGoogle Cloudcore-jsYoast SEOWooCommerce Stripe Payment Gateway.

What is Hocus Pocus Magic's email format?

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Hocus Pocus Magic's email format typically follows the pattern of First@hocus-pocus.com. Find more Hocus Pocus Magic email formats with LeadIQ.

When was Hocus Pocus Magic founded?

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Hocus Pocus Magic was founded in 1976.

Hocus Pocus Magic

Entertainment ProvidersUnited States2-10 Employees

The first Hocus Pocus Magic shop was opened by Paul Gross in 1976 in Fresno, CA.
In 1997, Paul and his wife, Betty, opened the Internet-based Hocus Pocus Magic Shop bringing magic to a much larger audience than they ever thought possible.

Paul knows magic from personal experience and delights in discussing effects and illusions with today’s working professionals, hobbyists and collectors. It is this personal attention to the needs of its customers that is a cornerstone of Hocus Pocus’ culture and mission.

Paul and Betty opened the internet-based Hocus Pocus in 1997. They went from picking up a few emails in the morning and spending most of the day on the phone to servicing an international clientele with one of the world’s largest assortments of magic items (over 10,000) as well as the most extensive collection of Vintage and Collectible effects and illusions in the world.

Today’s Hocus Pocus, while continuing to carry the very best of all the new releases from the world’s top magicians and magic companies, also works with many professional magicians to produce their exclusive effects for sale at Hocus Pocus. This partnership with professional magicians allows Hocus Pocus to continue to be the leader in the magic industry, bring the best in magic effect development to its clientele.

Paul and the entire Hocus Pocus staff want to share the benefit of their knowledge and experience with you along with the largest selection of magic equipment and supplies online today.

Section iconCompany Overview

Headquarters
1492 N. Clark, Fresno, California 93703, US
Phone number
SIC Code
5945 - Hobby, Toy, and Game Shops
NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
1976
Employees
2-10

Section iconFunding & Financials

  • $1M

    Hocus Pocus Magic's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Hocus Pocus Magic's revenue is estimated to be in the range of $1M

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