Growing Mid-Sized Firm Hogan Hansen operates with a revenue range of 50 to 100 million dollars, indicating a sizable client base that may require advanced accounting, consulting, and technology solutions, representing opportunities for tailored service offerings.
Geographic Expansion With multiple offices across Iowa including Waterloo, Mason City, Cedar Rapids, Ankeny, and Ames, the firm is strategically positioned to serve diverse regional markets, suggesting potential for regional technology upgrades or consulting projects.
Technology Adoption Utilizing a modern technology stack such as open graph, PWA, Google Maps, and Adobe Fonts, the firm is open to adopting innovative solutions which could include digital transformation tools, cybersecurity services, or bespoke client portal enhancements.
Industry Positioning As a full-service CPA and consulting firm founded in 1924, Hogan Hansen has a long-standing presence in its market, implying stability and potential interest in advanced analytics, training services, or succession planning tools to support ongoing growth.
Target Market Opportunities Competing with large firms like BDO and RSM, Hogan Hansen may be seeking scalable and efficient enterprise solutions, including cloud-based accounting software, client management systems, and automation tools to enhance competitiveness and service delivery.