Strong Market Presence HOIST Fitness has established a substantial presence in commercial fitness environments worldwide, including health clubs, hotels, educational institutions, and military facilities, indicating a solid customer base for both commercial and home fitness equipment.

Award-Winning Products Receiving multiple industry awards such as the Men’s Health Home Gym Awards and Good Design accolades enhances brand credibility, creating opportunities to upsell and expand into premium segments with health-conscious and design-focused consumers.

Innovative Product Line Partnered with renowned athlete Greg LeMond, HOIST offers uniquely designed indoor cycling products emphasizing natural motion, presenting a compelling differentiator that appeals to clients seeking advanced and effective fitness solutions.

Expansion Opportunities With revenues estimated between $10 million and $25 million and a global distribution network for both commercial and home markets, there is potential for targeted outreach to fitness facilities and specialty retailers aiming to diversify their offerings with innovative equipment.

Legal and Competitive Landscape Active patent infringement lawsuits and a competitive industry landscape suggest opportunities to position complementary or innovative products that can leverage HOIST’s established reputation while addressing gaps in the market or current patent restrictions.