Strong Industry Heritage Hoist Material Handling boasts nearly a century of expertise in high-capacity forklift manufacturing, positioning it as a reliable supplier for large-scale industrial and logistics companies seeking durable and USA-forged lifting solutions.

Recent Product Innovation The launch of electric and terminal tractor lift trucks, including the first AC drive electric lift truck in 2017, indicates ongoing innovation and potential to meet the evolving needs of eco-conscious clients and those requiring advanced material handling equipment.

Strategic Acquisition Being acquired by Toyota Industries in 2019 enhances Hoist's market credibility, offering access to larger distribution channels and resources, creating opportunities to expand sales efforts into broader industrial sectors.

Market Niche Focus Specializing in high-capacity forklifts ranging from 15,000 to 125,000 lbs, Hoist targets businesses with heavy-duty material handling needs, including manufacturing, logistics, and shipping, providing tailored solutions for these verticals.

Aligned Philanthropy Partnership with the American Red Cross demonstrates corporate social responsibility, which can be leveraged in sales narratives to appeal to clients who value community engagement and sustainable business practices.