Audience Opportunity HOLA! Américas is a leading Hispanic entertainment platform in the US and Latin America with a bilingual audience, presenting a strong opportunity for advertisers and brands targeting multicultural consumers and cross-border marketing initiatives.

Scale via Media Group As part of the global ¡HOLA! & HELLO! Media Group with 18 countries, 15 print editions, 14 websites in 8 languages and 20 million unique users, there is potential to upsell cross-channel packages including digital, print, video and broadcast to advertisers seeking multi-market reach.

Video and TV Synergy With a television channel and a long-standing entertainment focus, there are opportunities to propose branded content, sponsorships, and program integrations that leverage visual storytelling across digital and TV touchpoints.

Technology & Analytics Current tech stack includes Amazon Advertising, The Trade Desk, Snowplow and Visual Website Optimizer, enabling data-driven campaigns. Potential to offer advanced audience targeting, MMM/AI optimization, and measurable performance reporting for advertisers.

Growth & Education Recent platform initiatives and awards indicate ongoing brand expansion and innovation. This suggests opportunities to partner on events, sponsored features, and education-focused campaigns that align with community engagement and cultural moments.