Legacy design leadership Leverage Holabird & Root's long-standing history as a premier Chicago design firm with a track record dating back to 1880 to position services for veteran clients seeking continuity, mentorship, and a trusted design partner for large-scale heritage projects and modernization efforts.

Integrated design advantage Highlight the firm’s interdisciplinary team of architects, engineers, and interior designers who collaborate closely, offering integrated solutions that can serve clients pursuing multi-discipline projects, complex upgrades, or performance-driven building strategies.

Local roots, global reach Capitalize on the firm’s Chicago origins while signaling expansion capabilities to national or international markets, appealing to clients with regional familiarity and ambitions for global project footprints or cross-market expertise.

Technology foundation Emphasize ongoing adoption of modern digital tools and web-based platforms (e.g., Squarespace, Office 365, web standards) to support streamlined project management, BIM/information workflows, and client-facing virtual design showcases for efficient collaboration.

Financial viability Position Holabird & Root as a mid-sized firm with solid revenue potential, offering cost-effective, high-value design services to mid-market clients seeking experienced steerage on complex projects without the scale challenges of the largest firms.