Corporate Catering Focus The company already targets off premise and luncheons across its metro Detroit footprint. A strong sales opportunity is to develop a formal corporate catering program with recurring orders for meetings, trainings, and executive events, supported by bundled menus, service levels, and predictable staffing. Build targeted outreach to HR and facilities managers, create case studies from existing clients, and offer retainer-style packages to drive repeat business.

Detroit Market Growth With established metro Detroit operations, there is potential to deepen penetration among large employers, educational campuses, healthcare facilities, and event venues. Establish a venue partnerships program with preferred vendor status, co-marketing, and referral incentives to capture more weddings, conferences, and corporate events in the region.

Digital Enablement The tech stack shows Shopify and online cart capabilities that can convert inquiries into bookings. Expand by building a corporate ordering portal, online quotes, and reusable menu bundles; integrate CRM for lead tracking and contract management to shorten sales cycles.

Venue Partnerships Develop a formal partnerships program with event venues and planners to drive referrals and exclusivity. Offer venue-friendly menus, volume-based pricing, and tastings to lock in collaborations for high-volume events.

Upsell Opportunities Increase average order value by expanding service offerings to include full-service catering with rentals, decor, and beverage programs; create recurring lunch programs or lunch and learn events for businesses; cross-sell to private clients through targeted proposals and bundled services.