Full service opportunity Unique position as the only full service hotel in Lakewood presents collaboration potential with corporate travel programs, events, and extended stays for regional clients seeking integrated hospitality experiences.

Renovation momentum Recent interior and exterior renovations across guestrooms, corridors, meeting spaces, lobby, fitness center, and bar indicate refreshed facilities that can be highlighted in sales pitches to attract event organizers and corporate bookers.

Tech ready Guestrooms are hard-wired for internet and the property already uses modern tech stacks; leverage as a selling point for business travelers and groups requiring reliable connectivity and smooth virtual/hybrid events.

Meeting focus With available meeting space and full-service capabilities, there is an opportunity to upsell into meeting packages, catering, and corporate events for local businesses and associations.

Financial size Mid-market revenue tier positions the hotel as an attainable partner for regional RFPs; target mid-market corporate accounts, travel management companies, and group travel programs to maximize occupancy.