Conference Revenue Engine Capitalize on the Crossroads Conference Center with over 4,000 sq ft of event space, on site F&B, and advanced AV to attract corporate meetings, associations, and social events, unlocking room blocks and service upsells.

Corporate Travel Focus Position the property as a convenient, reliable choice for mid market business travelers and local companies seeking on site meeting facilities and comfortable lodging, enabling targeted sales outreach to travel managers.

Family Leisure Upsell Leverage the 10,000 sq ft Little Dip Splash Pad and family friendly amenities to create group packages for families, reunions, or school trips, expanding beyond traditional corporate bookings.

Tech Enabled Partnerships Integrate with event technology vendors and streaming service providers by highlighting HD conferencing capabilities and stable high speed internet as value adds for events and hybrid meetings.

Digital Marketing Synergy Use existing digital assets and platforms, such as Facebook Pixel and YouTube, to run targeted campaigns aimed at local businesses and event planners to drive inquiries for meetings, weddings, and group stays.