Insights

Expanding Market Presence Holley Tuning Group is actively expanding its product offerings into new segments such as SUVs and GM trucks, creating sales opportunities with aftermarket retailers, OEMs, and performance enthusiasts looking for turnkey, dealer-approved upgrades.

Strategic Acquisitions Recent acquisition of HRX in Europe indicates a focus on growing its presence in motorsports and high-performance racing markets internationally, presenting opportunities to collaborate with racing teams, event organizers, and distribution partners.

Partnership Opportunities Holley's partnership with Callaway Cars and its upcoming collaboration with NHRA demonstrates its commitment to motorsports and high-performance events, opening doors for sponsorship, branded merchandise, and co-marketing initiatives.

Digital Engagement Utilizing advanced eCommerce analytics and modern technology stacks such as Google Analytics and smart automation tools, Holley can capitalize on data-driven marketing strategies to identify and target performance enthusiasts and niche markets more effectively.

Global Growth Potential With a focus on expanding into new geographic regions and a substantial revenue base, Holley’s global ambitions present opportunities to develop international dealer networks, distribution channels, and localized marketing campaigns tailored to diverse automotive markets.

Holley Tuning Group Tech Stack

Holley Tuning Group uses 8 technology products and services including Google Analytics Enhanced eCommerce, C3.js, RingCentral, and more. Explore Holley Tuning Group's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • C3.js
    Charting
  • RingCentral
    Contact Center Solutions
  • Microsoft 365
    Email
  • Element UI
    Javascript Frameworks
  • Braintree
    Payment Processing
  • Java
    Programming Languages
  • Smartsheet
    Project Management

Media & News

Holley Tuning Group's Email Address Formats

Holley Tuning Group uses at least 2 format(s):
Holley Tuning Group Email FormatsExamplePercentage
FLast@powerteq.comJDoe@powerteq.com
79%
First.Last@powerteq.comJohn.Doe@powerteq.com
18%
FirstL@powerteq.comJohnD@powerteq.com
3%
FirstLast@holley.comJohnDoe@holley.com
87%
FirLast@holley.comJohDoe@holley.com
6%
First@holley.comJohn@holley.com
4%
First.Last@holley.comJohn.Doe@holley.com
3%

Frequently Asked Questions

Where is Holley Tuning Group's headquarters located?

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Holley Tuning Group's main headquarters is located at 1080 South Depot Drive Ogden, Utah 84404 United States. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Holley Tuning Group's phone number?

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You can contact Holley Tuning Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Holley Tuning Group's official website and social media links?

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Holley Tuning Group's official website is holley.com and has social profiles on LinkedIn.

What is Holley Tuning Group's SIC code NAICS code?

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Holley Tuning Group's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Holley Tuning Group have currently?

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As of March 2026, Holley Tuning Group has approximately 72 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Vice President Of Engineering: L. K.Vice President Of Sales: B. C.Vp Finance And Purchasing: R. N.. Explore Holley Tuning Group's employee directory with LeadIQ.

What industry does Holley Tuning Group belong to?

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Holley Tuning Group operates in the Motor Vehicle Manufacturing industry.

What technology does Holley Tuning Group use?

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Holley Tuning Group's tech stack includes Google Analytics Enhanced eCommerceC3.jsRingCentralMicrosoft 365Element UIBraintreeJavaSmartsheet.

What is Holley Tuning Group's email format?

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Holley Tuning Group's email format typically follows the pattern of FLast@powerteq.com. Find more Holley Tuning Group email formats with LeadIQ.

Holley Tuning Group

Motor Vehicle ManufacturingUtah, United States51-200 Employees

Holley Tuning Group is a subsidiary of Holley Performance Products, the largest performance aftermarket company in the world.  Operating six established retail brands, APR, DiabloSport, Dinan, Edge Products, Range Technology, and Superchips, Holley Tuning Group is the leader in performance tuning in the automotive aftermarket.  

The corporate headquarters office, in Ogden, UT, includes Executive Management, Sales, Marketing, Customer Service, Manufacturing, Warehouse/distribution, Quality Control, IT/Network administration, Human Resources, Research and Development, and Engineering. Powerteq operates a second office in Sanford, Florida. The Florida office includes Research and Development, Marketing, Product Management, and Customer Service Personnel. Approximately one-third of all employees are Research Developers or Engineers. Now with the recent addition of a third location in Opelika, Alabama, this office includes Sales, Marketing, Customer Service, Finance/Accounting, Manufacturing, Warehouse/distribution, Quality Control, IT/Network administration, Human Resources, Research and Development, and Engineering. 

It takes the brightest innovative minds to keep Holley Tuning Group on the cutting-edge of performance electronics. We regularly recruit team members through colleges and universities in an effort to fill positions with the most qualified and dedicated employees. Our team members are known for having a passion for creating the world’s best automotive performance products. 

Ever growing and expanding, Holley Tuning Group has gone from start-ups to a powerful division of High Performance Industries. Our future plans include expanding products into new market segments, as well as new geographies around the world, all while remaining dedicated to product innovation and exceptional customer service to the growing number of performance enthusiasts around the world.

Section iconCompany Overview

Headquarters
1080 South Depot Drive Ogden, Utah 84404 United States
Phone number
Website
holley.com
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Holley Tuning Group's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Holley Tuning Group's revenue is estimated to be in the range of $100M$250M

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