Direct Booking Growth Direct bookings can be increased by optimizing the website funnel and CTAs, expanding personalized on-site promotions, and integrating a loyalty program that incentivizes direct reservations.

Data Driven Marketing With Google Analytics in place, there is an opportunity to expand data driven marketing through enhanced attribution, custom dashboards, and CRM PMS integrations to tailor campaigns for local travelers and repeat guests.

Guest Experience Tech Differentiate the property by upgrading guest facing technology and contactless services, such as mobile check in, smart room features, and targeted upsell prompts at booking and arrival.

Revenue Optimization Collaborative revenue optimization strategies including pricing discipline, channel mix review, and upsell opportunities across food and beverage and packages to improve profitability.

Sustainability Efficiency Sustainability initiatives and cost savings through energy management, waste reduction, and eco friendly practices that can be marketed to guests and support operational efficiency.