Local Market Strength Great Falls based Holman Aviation has 70 years of service offering fueling, deicing, ground handling, and catering with a focus on quick turn times and personal assistance. This strong local reputation can be leveraged to win private and corporate flight business in Montana and the surrounding region by stressing reliability and speed.

Fuel Partnership Upsell Currently sourcing fuel from World Fuel, creating an opportunity to expand fuel services with premium fueling options, fuel management, and potentially SAF partnerships. Target fleet operators with volume-based pricing, loyalty incentives, and bundled ground services to deepen the customer relationship beyond fuel alone.

Digital Enablement Opportunity The toolkit includes Microsoft 365 and Google Analytics but there is room to digitize booking and invoicing and to offer a customer portal for scheduling fueling, deicing, and catering. Use analytics to target flight departments, charter operators, and regional airframes for digital marketing and lead generation.

Safety Training Offering With a small team, formalized safety and compliance training could become a differentiator. Propose on-site and online safety courses for deicing, ground handling, and environmental controls, plus certifications and recurring refreshers to improve reliability and regulatory compliance.

Strategic Growth Partnerships Holman Aviation’s long-standing regional footprint presents a pathway for partnerships with nearby airports, regional service providers, or industry networks to expand service reach. Position as a regional FBO hub with integrated fuel, ground handling, and catering offerings and pursue expansion opportunities in Montana and adjacent markets through co-branded initiatives or alliances.