Insights

Rapid Market Growth HOLY has achieved significant market penetration since its launch in April 2021, with over 2 million customers, indicating a strong consumer interest in healthier beverage options and creating ample opportunities to expand supply partnerships or explore new markets.

Funding Success Recent €10.5 million Series A funding and additional investment of $11.4 million underscore investor confidence, signaling that HOLY is poised for scaling efforts, product line expansion, and increased marketing activities to reach wider audiences.

Health-Conscious Positioning HOLY’s focus on combining delicious taste with healthy ingredients in powder-based drinks aligns with growing consumer demand for wellness-oriented products, presenting opportunities for collaborations with health-focused retail channels and wellness brands.

Innovative Digital Strategy Operating through a direct-to-consumer online channel and utilizing a digital tech stack, HOLY offers a streamlined platform for upselling, subscriptions, and targeted marketing, making it attractive for strategic partnerships in e-commerce innovations.

European Expansion Potential With a base in Berlin and a recent push to become Europe’s leading healthier soft drink brand, HOLY presents opportunities to establish regional distribution networks, retail partnerships, and localized marketing efforts across European markets.

HOLY Tech Stack

HOLY uses 6 technology products and services including Drupal, Google Workspace, SendGrid, and more. Explore HOLY's tech stack below.

  • Drupal
    Content Management System
  • Google Workspace
    Email
  • SendGrid
    Email Delivery
  • jQuery
    Javascript Libraries
  • PHP
    Programming Languages
  • GoDaddy
    Web Hosting

HOLY's Email Address Formats

HOLY uses at least 2 format(s):
HOLY Email FormatsExamplePercentage
First@holyenergy.deJohn@holyenergy.de
70%
First.Last@holyenergy.deJohn.Doe@holyenergy.de
23%
Last@holyenergy.deDoe@holyenergy.de
3%
Middle@holyenergy.deMichael@holyenergy.de
4%
First@holy.comJohn@holy.com
100%

Frequently Asked Questions

Where is HOLY's headquarters located?

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HOLY's main headquarters is located at 37 Saarbrücker Straße Berlin, Berlin 10405 Germany. The company has employees across 5 continents, including EuropeSouth AmericaAsia.

What is HOLY's stock symbol?

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HOLY is a publicly traded company; the company's stock symbol is HOLYUSD.

What is HOLY's official website and social media links?

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HOLY's official website is holy.com and has social profiles on LinkedInCrunchbase.

What is HOLY's NAICS code?

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HOLY's NAICS code is 722 - Food Services and Drinking Places.

How many employees does HOLY have currently?

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As of February 2026, HOLY has approximately 244 employees across 5 continents, including EuropeSouth AmericaAsia. Key team members include Ceo: J. C.Chief Operating Officer: M. T. W.Head Of Uk: D. M.. Explore HOLY's employee directory with LeadIQ.

What industry does HOLY belong to?

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HOLY operates in the Food and Beverage Services industry.

What technology does HOLY use?

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HOLY's tech stack includes DrupalGoogle WorkspaceSendGridjQueryPHPGoDaddy.

What is HOLY's email format?

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HOLY's email format typically follows the pattern of First@holyenergy.de. Find more HOLY email formats with LeadIQ.

When was HOLY founded?

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HOLY was founded in 2020.

HOLY

Food and Beverage ServicesBerlin, Germany201-500 Employees

At HOLY our vision is to become the most loved soft drink brand of the 21st century.

Traditionally, soft drinks fall into two categories: popular brands that are tasty but unhealthy, whereas those with a strong health focus usually lack great taste.

At HOLY, we break the status quo. With our product lines HOLY Energy®, Iced Tea®, and Hydration®, and Milkshake®, you get great taste with a clear conscience. Zero sugar. Zero bullsh*t.

Since launching HOLY from our living room in 2021, we have built a loyal customer base of 2 Million+ across Europe and scaled profitably to more than €150m in sales, with a category-leading 4.6-star rating on Trustpilot and reviews.io.

And that’s just the beginning: Backed by the world’s leading consumer investors, our team of 100+ aims to disrupt the soft drink industry while creating a product and brand consumers truly love. 

To join us in this mission and let's discuss how we can build a global consumer rocket ship together! 🚀

Section iconCompany Overview

Headquarters
37 Saarbrücker Straße Berlin, Berlin 10405 Germany
Website
holy.com
Stock Symbol
HOLYUSD
NAICS Code
722 - Food Services and Drinking Places
Founded
2020
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    HOLY's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    HOLY's revenue is estimated to be in the range of $50M$100M

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