Local distribution Leverage regional distribution partnerships with Food Connects, Marty's Local, Myers Produce, and Simos Produce to expand wholesale hummus and flavored hummus availability across New England and New York, targeting retailers and specialty grocers in markets showing interest in Middle Eastern products.

Direct-to-consumer exposure Capitalize on the Holyoke Hummus brand heritage from The Great Garbanzo food truck to create experiential marketing and pop-up events at regional festivals and farmer markets, driving trial and converting truck fans into retail buyers for wholesale and catering channels.

Digital footprint Enhance online discovery and e-commerce by optimizing Squarespace site, YouTube content, and Google presence to drive direct orders, subscriptions for hummus varieties, and lead generation for catering and wholesale opportunities with clear calls to action.

Catering growth Promote catering services for corporate events, festivals, and private functions leveraging Buzz from award recognition; offer bundled hummus and falafel packages with local produce partners to position as a preferred Middle Eastern catering supplier in New England.

Small-scale advantage Highlight agility and localized sourcing to target small to mid-sized retailers and cafes seeking niche, fresh Middle Eastern offerings; emphasize partnerships with regional produce suppliers to ensure reliable supply and competitive margins.