Sustainable legacy Position Homasote as the oldest US manufacturer of recycled-content building and packaging products with FSC and CHPS certifications, highlighting green credentials to win sustainability-minded procurement opportunities in schools, commercial builds, and packaging clients.

Sound underlayment leadership Target construction projects requiring superior sound control by promoting Homasote 440 Soundbarrier and related underlayment solutions for floors, walls, and ceilings, leveraging its established reputation for sound performance and durability.

BIM content access Leverage BIMsmith partnerships and BIM content availability to reach architects and specifiers early in the design phase, integrating Homasote products into digital models for faster specification and approval.

Diversified material applications Explore cross-sell opportunities across multiple divisions including structural underlayment, decorative panels, concrete expansion joints, roof decking, and Pak-Line packaging needs, emphasizing recycled content and high-performance characteristics.

Growth through certifications Highlight USGBC and ICC memberships alongside FSC/CHPS certifications to win projects requiring green building compliance, energy efficiency, and responsible sourcing, opening doors to state/federal, educational, and healthcare opportunities.