Growth through merger Homchick Smith & Associates recently merged with Larson Gross, signaling a strategy of scale and expanded service capabilities. This indicates potential opportunities to offer MSP-level back-office advisory, post-merger integration accounting, and cross-sell of specialized services to a larger combined client base.

Regional expansion With offices and clients across the Pacific Northwest and a Wenatchee origin, there is potential to target geographic-adjacent industries and mid-market firms in neighboring states for growth partnerships, audit, tax, and advisory services.

Mid-market focus Revenue in the $25M–$50M range and an 11–50 employee footprint position HSA as a mid-market firm likely seeking scalable outsourced finance solutions, cloud-based accounting, payroll, and advisory services to support growth and efficiency.

Diverse industry reach Serving manufacturing, government, agriculture, real estate, healthcare, wholesale, nonprofit, and retail suggests opportunities to tailor industry-specific compliance, technology, and optimization offerings, including sector-focused tax planning and controlled-cost improvements.

Talent and tech Recent hire and a tech stack centered on Microsoft ecosystem, web technologies, and secure hosting indicate openness to modernized financial operations, ERP integrations, data analytics initiatives, and managed IT/ security services aligned with client needs.