Insights

Rapid Store Expansion Home Bargains is continuously increasing its store footprint, opening nearly one new location every weekend and planning to reach 1,000 stores across the UK. This aggressive expansion presents opportunities for suppliers and service providers to establish partnerships early in new markets.

Technology Integration The retailer is leveraging AI at self-checkouts and deploying advanced tech like Microsoft Clarity and Google Maps, indicating an openness to innovative solutions that enhance customer experience and operational efficiency, offering potential sales of tech upgrades or new digital tools.

Focus on Cost Savings Home Bargains is actively promoting cost-saving products like solar filament lights and affordable household items, creating avenues for vendors of eco-friendly and budget-conscious products to expand into their stores.

Market Growth Opportunities Recent launches in multiple locations including Newport, Great Harwood, and Ledbury suggest sustained growth in regional markets, enabling sales strategies targeting new store openings and regional customer preferences.

Customer Engagement With over 7 million weekly customers, Home Bargains offers a significant sales channel for consumer packaged goods, especially in health & beauty, food, and seasonal categories, ideal for brands seeking high street visibility and large-scale distribution.

Similar companies to Home Bargains

Home Bargains Tech Stack

Home Bargains uses 8 technology products and services including Cloudflare, Google Fonts API, UKG, and more. Explore Home Bargains's tech stack below.

  • Cloudflare
    Content Management System
  • Google Fonts API
    Font Scripts
  • UKG
    Human Resource Management System
  • Google Maps
    Maps
  • Microsoft Office
    Office Suites
  • Microsoft Windows
    Operating Systems
  • Adobe Acrobat DC
    Rich Text Editors
  • Facebook
    Widgets

Media & News

Home Bargains's Email Address Formats

Home Bargains uses at least 1 format(s):
Home Bargains Email FormatsExamplePercentage
First.Last@homebargains.co.ukJohn.Doe@homebargains.co.uk
68%
FLast@homebargains.co.ukJDoe@homebargains.co.uk
19%
FirstLast@homebargains.co.ukJohnDoe@homebargains.co.uk
9%
First@homebargains.co.ukJohn@homebargains.co.uk
4%

Frequently Asked Questions

Where is Home Bargains's headquarters located?

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Home Bargains's main headquarters is located at Liverpool, England l11 0ja United Kingdom. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Home Bargains's official website and social media links?

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Home Bargains's official website is homebargains.co.uk and has social profiles on LinkedIn.

What is Home Bargains's SIC code NAICS code?

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Home Bargains's SIC code is 5961 - Catalog and Mail-Order Houses NAICS code is 44-45 - Retail Trade.

How many employees does Home Bargains have currently?

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As of June 2026, Home Bargains has approximately 8.8K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: O. I.Chief Executive Officer: O. S.Chief Information Security Officer And Data Protection Officer: A. K.. Explore Home Bargains's employee directory with LeadIQ.

What industry does Home Bargains belong to?

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Home Bargains operates in the Retail industry.

What technology does Home Bargains use?

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Home Bargains's tech stack includes CloudflareGoogle Fonts APIUKGGoogle MapsMicrosoft OfficeMicrosoft WindowsAdobe Acrobat DCFacebook.

What is Home Bargains's email format?

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Home Bargains's email format typically follows the pattern of First.Last@homebargains.co.uk. Find more Home Bargains email formats with LeadIQ.

When was Home Bargains founded?

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Home Bargains was founded in 1976.

Home Bargains

RetailEngland, United Kingdom5001-10000 Employees

TJ Morris Ltd, trading as Home Bargains, is a privately owned family run discount retailer selling top brands at the lowest possible price on the UK high street.

Having started more than 40 years ago in Liverpool our customers continue to be at the heart of everything we do and throughout our 600 stores we have over 7 million customers each week.

We offer a wide range of products and brands including; health & beauty, food, toys and games, household, clothing, seasonal, sweets, snacks, drinks and alcohol, as well as our own range of affordable home style.

With plans to increase our store portfolio to 1,000 stores throughout the UK we are a fast-paced retailer opening 50 new stores a year (nearly one every weekend) - and we wouldn't have it any other way!

Section iconCompany Overview

Headquarters
Liverpool, England l11 0ja United Kingdom
SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
44-45 - Retail Trade
Founded
1976
Employees
5001-10000

Section iconFunding & Financials

  • $250M$500M

    Home Bargains's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Home Bargains's revenue is estimated to be in the range of $250M$500M

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