Insights

Expansion Opportunity Home Bargains plans to expand to 1,000 stores and opens around 50 new stores per year, signaling ongoing growth and potential new market entry, partnerships, and vendor opportunities for volume discounts and exclusive product lines.

Private Label Potential With a broad discount model and their own affordable home range, there is potential to collaborate on private label products, exclusive bundles, and cost-effective sourcing for quick-turnaround assortments.

Cross-Sell Prospects The diverse product mix spanning health & beauty, food, toys, household, clothing, and seasonal items creates opportunities for bundled promotions, seasonal campaigns, and co-branded assortments across multiple categories.

Tech & Compliance Adoption of platforms like Google Cloud, OneTrust, and data tooling suggests openness to analytics-driven merchandising, loyalty initiatives, and scalable compliance-enabled supplier programs that can streamline onboarding and promotions.

Legal & Risk Signals Recent trademark and copyright disputes in the news indicate a need for robust IP clearance, brand protection services, and proactive product vetting when introducing new SKUs or exclusive lines to mitigate potential disputes.

Similar companies to Home Bargains

Home Bargains Tech Stack

Home Bargains uses 8 technology products and services including AutoCAD, DBT, OneTrust, and more. Explore Home Bargains's tech stack below.

Media & News

Home Bargains's Email Address Formats

Home Bargains uses at least 4 email formats:
Home Bargains Email FormatsExamplePercentage
First.Last@homebargains.co.ukJohn.Doe@homebargains.co.uk
68%
FLast@homebargains.co.ukJDoe@homebargains.co.uk
19%
FirstLast@homebargains.co.ukJohnDoe@homebargains.co.uk
9%
First@homebargains.co.ukJohn@homebargains.co.uk
4%

Frequently Asked Questions

What is Home Bargains's official website and social media links?

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Home Bargains's official website is homebargains.co.uk and has social profiles on LinkedIn.

How much revenue does Home Bargains generate?

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As of August 2026, Home Bargains's annual revenue is estimated to be $250M - $500M.

What is Home Bargains's SIC code and NAICS code?

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Home Bargains's SIC code is 5961 - Catalog and Mail-Order Houses and NAICS code is 44-45 - Retail Trade.

How many employees does Home Bargains have currently?

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As of August 2026, Home Bargains has approximately 9K employees across 5 continents, including Europe, Asia and North America. Key team members include Chief Executive Officer: O. I., Chief Executive Officer: O. S. and Chief Information Security Officer And Data Protection Officer: A. K. Explore Home Bargains's employee directory with LeadIQ.

What industry does Home Bargains belong to?

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Home Bargains operates in the Retail industry.

What technology does Home Bargains use?

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Home Bargains's tech stack includes AutoCAD, DBT, OneTrust, UKG, Google Cloud Platform, Juniper Networks, Fortinet and Citrix.

What is Home Bargains's email format?

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Home Bargains's email format typically follows the pattern of First.Last@homebargains.co.uk. Find more Home Bargains email formats with LeadIQ.

When was Home Bargains founded?

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Home Bargains was founded in 1976.
Home Bargains logo

Home Bargains

RetailEngland, United Kingdom5001-10000 Employees

Home Bargains, trading as TJ Morris Ltd, is a privately owned, family‑run discount retailer in the UK retail sector. It offers a broad range of branded and own-brand items at low prices on the UK high street, including health & beauty, food, toys and games, household goods, clothing, seasonal items, sweets, snacks, drinks and alcohol, as well as an affordable home style range. The company originated in Liverpool more than 40 years ago and is based there, with around 600 stores and a weekly customer base of over 7 million. It employs between 5,001 and 10,000 people. The business has announced plans to expand to about 1,000 stores in the UK, opening roughly 50 new stores each year.

Section iconCompany Overview

SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
44-45 - Retail Trade
Founded
1976
Employees
5001-10000

Section iconFunding & Financials

  • $250M - $500M

    Home Bargains's revenue is estimated to be in the range of $250M - $500M

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