Insights

Expansion Potential Home Bargains operates a fast-growing discount retail model with plans to reach 1,000 stores and opening about 50 new locations annually. This presents cross-sell opportunities from existing regional suppliers and potential exclusive or regionally scaled partnerships to supply both core categories and seasonal lines.

Value Proposition As a price-focused, high-volume retailer serving over 7 million weekly customers, there is a strong opportunity to upsell private label or exclusive value lines, including affordable home goods and seasonal items, to reinforce cost leadership and drive margin through high-velocity SKUs.

Omnichannel Readiness With a broad store footprint and a tech stack including cloud and data tooling, there is potential to collaborate on demand forecasting, price optimization, and store-level promotions to optimize inventory turns and reduce stockouts across new and existing stores.

Compliance & Safety Frequent safety recalls and product safety communications noted in recent news highlight opportunities to provide compliant supplier solutions, quality assurance services, and traceability software that help accelerate recall response and protect brand integrity.

Food and Beverage Growth The mention of alcohol sales expansion and a diversified product mix including food and beverages indicates opportunities for supplier partnerships in grocery, snacks, and beverages, including private-label possibilities and co-promotions aligned with large-volume discount retailing.

Similar companies to Home Bargains

Home Bargains Tech Stack

Home Bargains uses 8 technology products and services including AutoCAD, DBT, OneTrust, and more. Explore Home Bargains's tech stack below.

Media & News

Home Bargains's Email Address Formats

Home Bargains uses at least 6 email formats:
Home Bargains Email FormatsExamplePercentage
First.Last@homebargains.co.ukJohn.Doe@homebargains.co.uk
68%
FLast@homebargains.co.ukJDoe@homebargains.co.uk
20%
FirstLast@homebargains.co.ukJohnDoe@homebargains.co.uk
8%
First@homebargains.co.ukJohn@homebargains.co.uk
4%
F.Last@tjmorris.co.ukJ.Doe@tjmorris.co.uk
88%
First.Last@tjmorris.co.ukJohn.Doe@tjmorris.co.uk
12%

Frequently Asked Questions

What is Home Bargains's official website and social media links?

Minus sign iconPlus sign icon
Home Bargains's official website is homebargains.co.uk and has social profiles on LinkedIn.

How much revenue does Home Bargains generate?

Minus sign iconPlus sign icon
As of October 2026, Home Bargains's annual revenue is estimated to be $250M - $500M.

What is Home Bargains's SIC code and NAICS code?

Minus sign iconPlus sign icon
Home Bargains's SIC code is 5961 - Catalog and Mail-Order Houses and NAICS code is 44-45 - Retail Trade.

How many employees does Home Bargains have currently?

Minus sign iconPlus sign icon
As of October 2026, Home Bargains has approximately 9.1K employees across 6 continents, including Europe, Asia and North America. Key team members include Chief Executive Officer: O. I., Chief Executive Officer: O. S. and Chief Information Security Officer And Data Protection Officer: A. K. Explore Home Bargains's employee directory with LeadIQ.

What industry does Home Bargains belong to?

Minus sign iconPlus sign icon
Home Bargains operates in the Retail industry.

What technology does Home Bargains use?

Minus sign iconPlus sign icon
Home Bargains's tech stack includes AutoCAD, DBT, OneTrust, UKG, Google Cloud Platform, Juniper Networks, Fortinet and Citrix.

What is Home Bargains's email format?

Minus sign iconPlus sign icon
Home Bargains's email format typically follows the pattern of First.Last@homebargains.co.uk. Find more Home Bargains email formats with LeadIQ.

When was Home Bargains founded?

Minus sign iconPlus sign icon
Home Bargains was founded in 1976.
Home Bargains logo

Home Bargains

RetailEngland, United Kingdom5001-10000 Employees

Home Bargains, trading as TJ Morris Ltd, is a privately owned, family‑run discount retailer in the UK retail sector. It offers a broad range of branded and own-brand items at low prices on the UK high street, including health & beauty, food, toys and games, household goods, clothing, seasonal items, sweets, snacks, drinks and alcohol, as well as an affordable home style range. The company originated in Liverpool more than 40 years ago and is based there, with around 600 stores and a weekly customer base of over 7 million. It employs between 5,001 and 10,000 people. The business has announced plans to expand to about 1,000 stores in the UK, opening roughly 50 new stores each year.

Section iconCompany Overview

SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
44-45 - Retail Trade
Founded
1976
Employees
5001-10000

Section iconFunding & Financials

  • $250M - $500M

    Home Bargains's revenue is estimated to be in the range of $250M - $500M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.