Insights

Rapid Store Expansion Home Bargains is aggressively expanding its retail footprint, opening nearly one new store every weekend and aiming for 1,000 locations across the UK. Business development efforts can leverage this growth trajectory by offering region-specific products, local promotional partnerships, or supply chain solutions to accommodate rapid store additions.

Diverse Product Portfolio With offerings ranging from health and beauty to seasonal items and own-brand homeware, Home Bargains targets a broad customer base. There is an opportunity to introduce new product lines or exclusive brands aligned with current popular trends, enhancing their customer appeal and increasing purchase frequency.

Digital Presence & Tech Stack Utilizing technologies like React, Cloudflare, and Stripe, Home Bargains has a robust digital infrastructure. Collaborating on e-commerce enhancements or digital marketing solutions could optimize online sales channels and improve customer engagement.

Customer Engagement & Promotions Regular new store openings and seasonal collections, such as festive items and themed homeware, suggest a focus on timely promotions. Providing specialized marketing campaigns or point-of-sale technologies could support their effort to attract foot traffic and boost in-store sales.

Market Focus & Growth Opportunities Home Bargains’ focus on discount retail in the UK presents opportunities in supply chain optimization, private label expansion, and localized product sourcing to maximize profitability as they scale their store base and deepen market penetration.

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Home Bargains Tech Stack

Home Bargains uses 8 technology products and services including Cloudflare, JSON-LD, React, and more. Explore Home Bargains's tech stack below.

  • Cloudflare
    Content Management System
  • JSON-LD
    Javascript Frameworks
  • React
    Javascript Frameworks
  • Microsoft
    Miscellaneous
  • Stripe
    Payment Processing
  • Ruby
    Programming Languages
  • X-XSS-Protection
    Security
  • Facebook
    Widgets

Home Bargains's Email Address Formats

Home Bargains uses at least 1 format(s):
Home Bargains Email FormatsExamplePercentage
First.Last@homebargains.co.ukJohn.Doe@homebargains.co.uk
67%
FLast@homebargains.co.ukJDoe@homebargains.co.uk
20%
FirstLast@homebargains.co.ukJohnDoe@homebargains.co.uk
9%
First@homebargains.co.ukJohn@homebargains.co.uk
4%

Frequently Asked Questions

Where is Home Bargains's headquarters located?

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Home Bargains's main headquarters is located at Liverpool, England l11 0ja United Kingdom. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Home Bargains's official website and social media links?

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Home Bargains's official website is homebargains.co.uk and has social profiles on LinkedIn.

What is Home Bargains's SIC code NAICS code?

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Home Bargains's SIC code is 5961 - Catalog and Mail-Order Houses NAICS code is 44-45 - Retail Trade.

How many employees does Home Bargains have currently?

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As of February 2026, Home Bargains has approximately 8.5K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: O. I.Chief Executive Officer: O. S.Chief Information Security Officer And Data Protection Officer: A. K.. Explore Home Bargains's employee directory with LeadIQ.

What industry does Home Bargains belong to?

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Home Bargains operates in the Retail industry.

What technology does Home Bargains use?

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Home Bargains's tech stack includes CloudflareJSON-LDReactMicrosoftStripeRubyX-XSS-ProtectionFacebook.

What is Home Bargains's email format?

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Home Bargains's email format typically follows the pattern of First.Last@homebargains.co.uk. Find more Home Bargains email formats with LeadIQ.

When was Home Bargains founded?

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Home Bargains was founded in 1976.

Home Bargains

RetailEngland, United Kingdom5001-10000 Employees

TJ Morris Ltd, trading as Home Bargains, is a privately owned family run discount retailer selling top brands at the lowest possible price on the UK high street.

Having started more than 40 years ago in Liverpool our customers continue to be at the heart of everything we do and throughout our 600 stores we have over 7 million customers each week.

We offer a wide range of products and brands including; health & beauty, food, toys and games, household, clothing, seasonal, sweets, snacks, drinks and alcohol, as well as our own range of affordable home style.

With plans to increase our store portfolio to 1,000 stores throughout the UK we are a fast-paced retailer opening 50 new stores a year (nearly one every weekend) - and we wouldn't have it any other way!

Section iconCompany Overview

Headquarters
Liverpool, England l11 0ja United Kingdom
SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
44-45 - Retail Trade
Founded
1976
Employees
5001-10000

Section iconFunding & Financials

  • $250M$500M

    Home Bargains's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Home Bargains's revenue is estimated to be in the range of $250M$500M

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