Insights

Rapid Store Expansion Home Bargains plans to increase its store count to 1,000 locations across the UK, opening nearly one store every weekend. This aggressive growth strategy presents opportunities to offer supply chain solutions, retail technology upgrades, and POS systems to support new store openings and streamline expansion efforts.

Strong Customer Engagement With over 7 million customers weekly and a diverse product range including everyday essentials, festive collections, and seasonal goods, there is high potential for cross-selling and promotional collaborations, especially during peak shopping seasons and holiday periods.

Focus on Seasonal and Gift Items The launch of seasonal collections and artificial plants indicates a focus on gifting and home decor. Partnering to provide exclusive or innovative seasonal product lines could enhance Home Bargains’ product assortment and attract more customers during festive seasons.

Investment in New Locations Recent substantial investments, such as the £5 million store in Oswaldtwistle and expansion into Cornwall, highlight opportunities for suppliers to pitch innovative, high-margin products or bespoke store fixtures tailored to new stores' layouts and customer demands.

Digital and Technology Focus Home Bargains employs a tech stack with cloud services, social media, and e-commerce tools, creating opportunities for digital marketing partnerships, loyalty program integrations, and data-driven customer engagement initiatives to drive traffic and increase sales.

Home Bargains Tech Stack

Home Bargains uses 8 technology products and services including Cloudflare, JSON-LD, React, and more. Explore Home Bargains's tech stack below.

  • Cloudflare
    Content Management System
  • JSON-LD
    Javascript Frameworks
  • React
    Javascript Frameworks
  • Microsoft
    Miscellaneous
  • Stripe
    Payment Processing
  • Ruby
    Programming Languages
  • X-XSS-Protection
    Security
  • Facebook
    Widgets

Home Bargains's Email Address Formats

Home Bargains uses at least 1 format(s):
Home Bargains Email FormatsExamplePercentage
First.Last@homebargains.co.ukJohn.Doe@homebargains.co.uk
67%
FLast@homebargains.co.ukJDoe@homebargains.co.uk
20%
FirstLast@homebargains.co.ukJohnDoe@homebargains.co.uk
9%
First@homebargains.co.ukJohn@homebargains.co.uk
4%

Frequently Asked Questions

What is Home Bargains's official website and social media links?

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Home Bargains's official website is homebargains.co.uk and has social profiles on LinkedIn.

What is Home Bargains's SIC code NAICS code?

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Home Bargains's SIC code is 5961 - Catalog and Mail-Order Houses NAICS code is 44-45 - Retail Trade.

How many employees does Home Bargains have currently?

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As of December 2025, Home Bargains has approximately 10K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: O. I.Chief Executive Officer: O. S.Chief Information Security Officer And Data Protection Officer: A. K.. Explore Home Bargains's employee directory with LeadIQ.

What industry does Home Bargains belong to?

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Home Bargains operates in the Retail industry.

What technology does Home Bargains use?

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Home Bargains's tech stack includes CloudflareJSON-LDReactMicrosoftStripeRubyX-XSS-ProtectionFacebook.

What is Home Bargains's email format?

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Home Bargains's email format typically follows the pattern of First.Last@homebargains.co.uk. Find more Home Bargains email formats with LeadIQ.

When was Home Bargains founded?

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Home Bargains was founded in 1976.

Home Bargains

RetailEngland, United Kingdom10001+ Employees

TJ Morris Ltd, trading as Home Bargains, is a privately owned family run discount retailer selling top brands at the lowest possible price on the UK high street.

Having started more than 40 years ago in Liverpool our customers continue to be at the heart of everything we do and throughout our 600 stores we have over 7 million customers each week.

We offer a wide range of products and brands including; health & beauty, food, toys and games, household, clothing, seasonal, sweets, snacks, drinks and alcohol, as well as our own range of affordable home style.

With plans to increase our store portfolio to 1,000 stores throughout the UK we are a fast-paced retailer opening 50 new stores a year (nearly one every weekend) - and we wouldn't have it any other way!

Section iconCompany Overview

SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
44-45 - Retail Trade
Founded
1976
Employees
10001+

Section iconFunding & Financials

  • $250M$500M

    Home Bargains's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Home Bargains's revenue is estimated to be in the range of $250M$500M

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