Industry positioning Target external suppliers and service providers who align with the construction industry in Cincinnati and the Great Lakes region, emphasizing collaboration with a member-based association that upholds consumer protection and industry standards.

Membership value Leverage the HBA’s stringent membership requirements and consumer protection framework to position value-added services (quality assurance, dispute resolution, and industry credibility) to member builders, remodelers, and associates seeking trustworthy partners.

Growth opportunities Capitalize on active event participation and expo leadership in Novi, Michigan to offer solutions for networking, design efficiency, project management, and show sponsorships targeting builders and suppliers attending or exhibiting at Great Lakes Expo and Design EXPO.

Digital engagement Propose scalable digital tools and services (CRM enhancements, marketing automation, content management, analytics) tailored to a mid-market construction association with a robust tech stack including iCIMS, AWS, Cloudinary, WordPress, and Shopify.

Financial and scale cues With revenue in the multi-million range and a leadership-driven organization, present enterprise-grade solutions such as data analytics, member CRM optimization, and secure collaboration platforms that support a growing association with 11-50 employees and expanding events.