Sustainability leadership Target Home Innovation Research Labs for ongoing moisture performance, air sealing, and water efficiency testing services, leveraging their history in building science and their collaboration with agencies like USDA Forest Service to expand certification and performance testing offerings.

Industry partnerships Leverage their track record of partnerships (Six3tile, USDA Forest Service, EPA programs) to position allied product validation, field testing, and certification support as a pathway to deepen client relationships with builders and manufacturers seeking credible third-party validation.

Research driven offerings Propose bundled research and testing packages aligned with their Building Products Demand Meter and annual builder practice reports to supply market intelligence, trend data, and evidence-based design recommendations to product teams and marketing departments.

Certification and standards Position services around certification advisory and compliance pathways (NGBS, EPA WaterSense HCO, etc.) to help clients achieve green certifications faster, opening opportunities with manufacturers and developers aiming to differentiate products.

Growth and scale With mid-size operations and a revenue range of tens of millions, pursue mid-market builders, manufacturers, and suppliers seeking cost-effective research and testing partnerships, offering scalable engagements from pilot studies to full-scale product certification programs.