Growth potential Mid-sized regional water treatment provider serving Northern Colorado with annual revenue in the 10-25 million range and a scalable service line including filtration, purification, alkaline water, reverse osmosis, and eco-friendly laundry solutions. Sales opportunity: target water utilities, apartment developers, and mid-sized commercial facilities expanding water treatment capabilities.

Sustainability push Emphasis on environmentally responsible water treatment and eco-friendly laundry solutions positions the company well with sustainability-minded customers and compliance-focused organizations. Sales opportunity: offer green filtration technology, energy-efficient systems, and NPO/municipal partnerships prioritizing clean water initiatives.

Expansion readiness Based in Loveland with regional outreach to neighboring communities, suggesting an openness to geographic expansion and new channel partnerships. Sales opportunity: explore dealer/installer programs, channel partnerships, and regional contracts with property managers and remodeling firms.

Recent legal event A disclosed past litigation regarding alleged theft and trade secrets that was dismissed with prejudice. While resolved, it highlights the importance of strong vendor/customer controls and clear IP/logistics processes. Sales opportunity: position as a trusted supplier with robust warranties, transparent service agreements, and solid IP protection measures.

Customer profile fit Serving residential, commercial, and institutional segments with a broad treatment stack (EC5, QRS, Ultrefiner, CleanStart). Revenue scale and headcount indicate potential for enterprise-grade solutions and cross-sell of premium filtration, purification, and lifestyle water products. Sales opportunity: upsell to larger homes, multi-family properties, clinics, and hospitality venues needing comprehensive water quality upgrades.