Luxury expansion Leverage the newly launched Luxe Collection to create cross-sell opportunities with existing reclining sofa customers and drive higher average order value through premium finishes and limited editions.

Direct to consumer leverage Utilize current DTC model and Kickstarter heritage to pursue wholesale partnerships with boutique furniture retailers seeking differentiated, heritage-inspired seating options and scalable demand generation.

Media credibility Capitalize on recognition from Architectural Digest, Esquire, and Forbes to approach lifestyle and design media-driven campaigns, raising brand authority with potential high-value retailers and that can translate into better distributor terms.

Tech enabled Apply Shopify and embedded privacy/bot management tools to optimize DTC conversion, while exploring data-driven outreach and retargeting to re-engage mid-market homeowners and interior design professionals.

Growth potential With revenue in the low to mid single digits and recent product expansion, target mid-market furniture channels, rental and staging partners, and design-forward hospitality projects to accelerate revenue and broaden installed base.