Homemakers Furniture, Mattresses & Accessories Email Format

RetailIowa, United States201-500 Employees

Homemakers Furniture, Mattresses & Accessories is a Urbandale, Iowa-based retailer focusing on home furnishings, mattresses, and related decor. Founded in 1974 by Carl and Ina Merschman, it has served the Central Iowa community for decades and remains operated by members of the founding family following its 2000 acquisition by Nebraska Furniture Mart. The company runs a large showroom, exceeding 215,000 square feet, and maintains department specialists to assist customers with product selection.

Its business model combines a broad product assortment with low prices, serving local shoppers and online customers through an e-commerce site launched in 2022. In 2025, the company announced plans to open a second location in Tiffin, Iowa, which is expected to create roughly 200 jobs. The firm has a history of community involvement, including the Hometown Giving program launched in 2021.

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