Local SMB Support Tailor outreach to small businesses in Evanston and Chicago suburbs, offering comprehensive IT support, proactive maintenance, and on-site services during evenings and weekends to fit non-traditional business hours.

Smart Home Expand Position as a biased advisor for small offices and homes looking to automate environments with centralized control for lighting, audio, energy, security, and IT integration, creating cross-sell opportunities for devices, networking, and support.

Repair and Retention Leverage strong repair and data services (virus removal, data recovery, backups, migrations) as entry points to ongoing managed services such as periodic tune-ups, security audits, and monitoring for small businesses and households.

Showroom Synergy Promote the new retail location and showroom as a destination for complimentary consultations, demonstrations of smart home setups, and bundled packages combining hardware sales with installation and support.

Affordable Flex Highlight flexible scheduling and mobile/onsite capabilities, including evening and weekend appointments, to capture time-constrained clients and position as a convenient, trusted tech partner with rapid response.