hoojook, Inc. Employee Directory
Software DevelopmentCalifornia, United States2-10 Employees
hoojook, Inc. operates a cloud-based CRM platform with social intelligence designed for the automotive sector. The service helps automotive brands and marketing service providers generate leads, nurture them as they move through the funnel, manage brand exposure, and close business, using insights drawn from social media discussions. The platform includes an analytical engine that interprets large volumes of social chatter to produce actionable information for OEMs and other automotive marketers, alongside tools to run campaigns and engage audiences on social networks. Headquartered in San Jose, California, hoojook is a small team focused on applying big data analytics to human-generated content from social media within the automotive vertical. Its Automotive Reputation Management module automates the process of monitoring and managing brand perception while supporting search-optimization efforts for automotive businesses.