Hookit Employee Directory
Technology, Information and MediaCalifornia, United States11-50 Employees
Hookit operates an AI-powered platform that quantifies and tracks the value and performance of sponsorships across social and digital media. The platform is designed for sponsors, rights holders, and related partners seeking to understand sponsorship exposure and impact. It sits at the intersection of technology and media, focusing on sponsorship analytics and valuation in the sports domain. The company is based in San Diego, California, and operates as a small to mid-sized organization. In 2022, Hookit was acquired by KORE Software, integrating its analytics capabilities within a broader sponsorship technology platform. Its history includes partnerships with brands and sports properties such as Husqvarna Motorcycles, IMSA, and the Cleveland Indians.