Scale and stability HOOPP is a large, mature pension plan with over 504,000 members across 870+ employers and robust financial health, suggesting strong potential for enterprise-level partnerships in investment services, technology platforms, and industry-wide risk management solutions.

Strategic growth Recent leadership and office expansion, plus a 2030 Strategic Plan, indicate an active agenda for modernization and capacity building, presenting opportunities for consulting, change management, and technology modernization engagements.

Digital and data HOOPP highlights innovative technology use and research with a tech stack including Sitefinity, Azure, AI capabilities via OpenAI, and analytics tools, signaling openness to enhanced data platforms, cyber security enhancements, and AI-powered investment/trustee tools.

Talent and governance New CFO appointment and recognition as a top employer reflect strong governance and talent strategy, implying demand for financial systems, risk controls, payroll/HR tech, and executive advisory services.

Market position As one of Canada’s largest pension plans with strong funded status and extensive member base, HOOPP presents competitive partnership potential in co-investment, outsourced investment management, and scalable technology solutions for large institutional clients.